Releases 
                  Top Ten Side Dish Trends
                CHICAGO 
                  (November 3, 2010) The Food Channel® (foodchannel.com) 
                  has released its top ten side dish trends, the latest in its 
                  regular trend reports prepared in conjunction with CultureWaves, 
                  Mintel International, and the International Food Futurists.
                  
                  "Side dishes used to be one of those things you could ignore," 
                  said Kay Logsdon, editor in chief of The Food Channel. "They 
                  were just 'there.' But lately we've noticed that side dishes 
                  are a prominent part of the meal-to the point of overtaking 
                  the center-of-the-plate." Logsdon added, "In a hurting 
                  economy, anything that stretches the meal is in high favor. 
                  The rise in ethnic influences, regional dishes, and fresh seasonal 
                  availability has all influenced this trend."
                  
                  The side dish trends, sponsored by McCain® Harvest Splendor® 
                  Sweet Potato Selections, include:
                  
                  1. Intentionally Seasonal . Lately we've become 
                  more intentional about eating with the seasons. We think it's 
                  because we recognize the sheer joy that comes from freshly picked 
                  vegetables and fruits shining up from a side dish.
                2. 
                  Grow Your Own . Whether it's a back yard affair, a 
                  community garden, or produce from a Community Supported Agriculture 
                  farm, gardens are big.
                3. 
                  A Toast to Roasted . Roasted is the new grilled, the 
                  new fried, the "why didn't we think of this before" 
                  preparation that adds a depth of flavor to side dishes.
                4. 
                  You Say Potato . In fact, say it over and over again, 
                  because potatoes are creeping back onto our plates. But, they 
                  are healthier and more interesting, and-if you've noticed-more 
                  likely to be sweet potatoes than anything else.
                5. 
                  Rice is Nice . The new whole grain rice blends are 
                  shaking up the side of the plate with fancy risottos and new 
                  strains. Black rice, red rice, all of a sudden, it seems, there 
                  is a plethora of new varieties.
                6. 
                  The New American Regional . It may be nostalgia, it 
                  may be wanderlust-whatever the reason, people love to know the 
                  food's histoy. And side dishes are just full of great stories 
                  and regional influences.
                7. 
                  Taking Root . No longer relegated to cold-weather-only 
                  status, root veggies are now available year-round and appreciated 
                  for their hearty flavor, versatility--and, oh yeah, the price 
                  is right for these tough economic times.
                8. 
                  Ethnic Side Lines . Over the years we've embraced ethnic 
                  main dishes to the point of fully acclimating them into the 
                  American menu. Well, now we're beginning to notice those things 
                  on the side.
                9. 
                  The Incredible Shrinking Protein . We've pushed protein 
                  to the side and elevated, well, the side. As that happens, the 
                  side dishes grow in variety and stature.
                10. 
                  Color Is Hot . These days it's all about purple cauliflower, 
                  purple potatoes, and corn. Consumers are learning that brightly 
                  colored fruits and vegetables are often the healthiest--loaded 
                  with antioxidants and phytonutrients.
                  
                  "Side dishes are really starting to get some attention, 
                  especially the consumer interest in sweet potatoes, and are 
                  growing in importance and prominence on today's menus. As the 
                  industry leader across the category, we are excited to sponsor 
                  and provide recipes for the top ten side dish trend feature 
                  on The Food Channel," said Carole McCarthy, director of 
                  marketing for McCain Foods.
                  
                  Read the full article on The 
                  Food Channel or Food 
                  Channel PRO™. And check out the video here.
                  
                  For additional food news, trends, recipes, professional tips, 
                  and reviews visit www.foodchannel.com.
                  
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